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About Us

 

Our Approach

We believe that a clear strategic vision, a focus on marketing fundamentals, obsession with high quality and relentless measurement are the keys to success in B2B marketing.

What sets AddVantage apart from other marketing agencies is that once a marketing campaign or assignment is completed, your team benefits not only from the goals achieved by the campaign but also from the know-how acquired from that experience. These can take the form of methodologies, process documents, documented timeline and milestone plans, copy and templates that can be reused and repurposed, to make the most of your investment.

 

 

 Paula Crerar

Principal, AddVantage Marketing

Paula has over 25 years of experience in B2B marketing, leading marketing strategy, product marketing, content marketing, sales enablement, demand generation and event marketing for some of Boston’s most innovative and fastest-growing companies.

AddVantage Marketing